| 摘要 |
After the release of the No.1 central document in 2021, the process of rural revitalization has accelerated. In this context, the construction of agricultural industry brands has become a key measure to promote regional agricultural development and achieve rural economic prosperity. In this paper, Xixiangtang District in Nanning City is taken as the research object, and the paths and countermeasures of local universities in Guangxi to assist in the construction of regional agricultural industry brands are deeply analyzed. By analyzing the current situation of characteristic agricultural brand construction in Nanning City and Xixiangtang District, it is found that there are problems such as insufficient exploration of characteristic agricultural brands and regional cultural characteristics, insufficient support for agricultural industry production entities, needing to strengthen government guidance services, and insufficient utilization of scientific and technological research and development advantages. In response to this, assistance countermeasures and suggestions for local universities in Guangxi are proposed in building regional public brands for agricultural products, improving the modern agricultural industry service system, providing technical support and talent cultivation, promoting the development of characteristic agricultural industries through scientific research institution and enterprise linkage, and assisting enterprises in expanding sales channels in all aspects. |
