Geographical Indications and Regional Public Brands of the Whole Rice Industry Chain in the Yangtze River Economic Belt
刊名 Asian Agricultural Research
作者 Min ZHANG, Li GAO, Dongjing LI, Juncheng ZHU, Bin HU
作者单位 Research Center of Beidou+Industrial Development of Key Research Institute of Humanities and Social Sciences of Hubei Province, Hubei University of Science and Technology
DOI 10.19601/j.cnki.issn1943-9903.2025.01.001
年份 2025
刊期 1
页码 1-13
关键词 Yangtze River Economic Belt, Rice and its products, Entire industry chain, Geographical indication, Regional public brand
摘要 The Yangtze River Economic Belt is the main rice producing area in China. The rice industry chain is the agricultural pillar industry chain of this economic belt and it is the key to ensuring national food security and promoting comprehensive rural revitalization. This study discusses the entire rice industry chain in the Yangtze River Economic Belt from the national rice production functional zones, agricultural product quality and safety, national famous and excellent new agricultural products, national specialty agricultural products, "China’s good grain and oil" products, and national advantageous characteristic industrial clusters. Then, it discusses the geographical indications of rice and its products in this economic belt from geographical indication products, geographical indication trademarks, agricultural geographical indications, geographical indication standards, geographical indication special indications, national geographical indication product protection demonstration zones, and Chinese geographical indication products protected by the European Union. In addition, it analyzes the five main problems between geographical indications and public brands, such as the limited use of geographical indication specific signs and the imperfect intellectual property protection system for geographical indications. Finally, it proposes eight strategies, including promoting the high-quality development of the entire rice industry chain, creating a geographical indication regional public brand for rice and its products, and implementing geographical indication protection projects.